There number of choices to fulfill our interests are increasing yet we are bored. What's happening?

In the last one week I heard two kids saying that they are "bored". One is 10 years old and the other is 15. Made me wonder what's causing this boredom when they seem to have everything one could wish. If I were to reflect back to the choices available to us 10 years back or 20 years back I am overwhelmed by the choices that are available today. Then there was that one Vividh Bharathi from Akashawani which we were glued to. Then came the generation of the soaps. The entire country used to come to standstill at 9 when the the week's episode of Mahabharath unfolded. The entire family sat together and watched that one channel DD. Telephones rang when they were in mood or rather when they worked which was at the whims and fancies of our state run telephone department. Maruti replaced our old fatso Ambie to become the only choice of car and which for many Indians was a dream to have fulfilled after years of toil in ones career.

Come back to today and we have all those choices for us - channels in TVs aplenty, channels in radio aplenty, cars aplenty, telephone providers aplenty, social networks aplenty, toys, books, travel, entertainment, name it and we have the choice.

But then why this boredom?

Is it because of the number of choices itself? Is it that the choices are confusing people? Is it that the choices are dividing the attention of people and so are not able to enjoy any one thing fully? There is so many to choose from that we do not know what all we can do?

Is it because of the addiction to new? Is it because we are used to new things coming sooner and sooner that we get bored with anything that lasts more than a while? We need newer actors. We need new channels. We need new soaps. We need new phones. We need new games. Is it that something which is even a little old is a bore?

Is it because we are not nurturing any one interest deeply? Is that we are jumping from one thing to the next that we are unable to enjoy any one thing in its full? Even before I could get connected many of yesteryear friends through Facebook, I have twitter and tweeting to find my followers and be followed.

Is it because of we are moving faster into the zone of self actualisation? Is it that we are testing, tasting and going beyond the sensory stuff faster and moving into the realm of self actualisation where these things do not matter?

Is it that we are being pulled in different directions at the same time that we are becoming numb at times? System crashing because of too many applications open?

Or is it because we are no more in control of our self or are even not able to attempt to control?

What's happening? Oh, I am bored of trying to figure this out. Can you?